About this document
E-Commerce Strategies for Grocery Sector by Arkaprava Ray is a document available to read on EtoBox.
This research paper explores e-commerce marketing strategies in the grocery sector, focusing on how e-service quality and e-commerce adoption impact online grocery operations. It discusses various e-commerce models, the evolution of grocery shopping due to technology, and the significant rise in online grocery sales during the COVID-19 pandemic. The paper emphasizes the importance of efficient supply chain management and customer experience in the rapidly changing e-grocery landscape.
- Author
- Arkaprava Ray
- Language
- EN