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Embedding CSR Into Corporate Culture : Challenging the Executive Mind by Diane L. Swanson (auth.) is a nonfiction available to read on EtoBox.

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Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate managers to deal effectively with problems, issues, and value clashes occurring at the corporation-society interface. Embedding CSR into Corporate Culture demonstrates that a new frontier for corporate social responsibility is possible in theory and practice. The key idea - discovery leadership - enables corporate managers to deal effectively with problems, issues, and value clashes occurring at the corporation-society interface. Amoral leadership and executive myopia are replaced by normative receptivity and value attunement that embed value awareness in corporate culture. The discovery executive leverages this awareness by activating the values that facilitate constructive relationships with the firm's stakeholders. As a practical result, employee engagement in corporate social responsibility is strengthened while the need for social control of business is lessened. Both business and society benefit from discovery leadership because value-attuned decision making yields better economic,

Who reads Embedding CSR Into Corporate Culture : Challenging the Executive Mind?

Author

Diane L. Swanson (auth.)

Publisher

Palgrave Macmillan Limited

Published

2014

Language

EN

ISBN

9781137300096

Category

nonfiction

Subjects

Business, Economics, Management