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Can I read Brands and Brand Management : Contemporary Research Perspectives on EtoBox?
Brands and Brand Management : Contemporary Research Perspectives by [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston is a business book available to read on EtoBox.
What is Brands and Brand Management : Contemporary Research Perspectives about?
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening th
Who reads Brands and Brand Management : Contemporary Research Perspectives?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
- Publisher
- Routledge, c2010.
- Published
- 2010
- Language
- EN
- ISBN
- 9781000951271
- Category
- business
- Subjects
- Marketing, Management, Psychology
- Updated
- 2026-03-25
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