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Comprehensive Marketing Strategies Guide by Shifa Chishti is a document available to read on EtoBox.

What is Comprehensive Marketing Strategies Guide about?

This document discusses key concepts in marketing including definitions of marketing, the marketing mix (the 4Ps), marketing strategies, distribution channels, and SWOT analysis. Marketing is defined as identifying and meeting customer needs to create value for customers and stakeholders. The marketing mix refers to product, price, promotion, and place. Common marketing strategies and platforms are also outlined.

Author

Shifa Chishti

Language

EN