Can I read Strategic International Management on EtoBox?

Strategic International Management by Dirk Morschett & Hanna Schramm-Klein & Joachim Zentes is a nonfiction available to read on EtoBox.

What is Strategic International Management about?

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated. Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions Dirk Morschett

Who reads Strategic International Management?

Author

Dirk Morschett & Hanna Schramm-Klein & Joachim Zentes

Publisher

Springer

Published

2015

Language

EN

Category

nonfiction

Subjects

Management, Management & Leadership, Business