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Online Shopping Behavior of Saudi Students by phamthuhienpq is a document available to read on EtoBox.

What is Online Shopping Behavior of Saudi Students about?

This study investigates online shopping behavior among Saudi college students using the Technology Acceptance Model (TAM) and Structural Equation Modeling (SEM). Key findings indicate that perceived enjoyment, perceived ease of use, social norms, and perceived risk significantly influence online shopping behavior. The research addresses a gap in understanding consumer behavior in the rapidly growing online market in Saudi Arabia, particularly post-COVID-19.

Author

phamthuhienpq

Language

EN