About this document
Pepsi Brand Performance in Udaipur by Hitesh Kapoor is a document available to read on EtoBox.
This document provides a project report on a study of brand performance of soft drinks in Udaipur City, India. It includes an introduction to the beverage industry in India, objectives and methodology of the research study. It acknowledges those who provided guidance and support. The executive summary highlights key findings including growth in soft drink sales in 2007 driven by bottled water and fruit juices. It also notes that Coca-Cola and PepsiCo lost some market share to local brands as consumers shift
- Author
- Hitesh Kapoor
- Language
- EN