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Can I read Kellogg on Marketing on EtoBox?
Kellogg on Marketing by Alice M Tybout; Bobby J Calder; J.L. Kellogg Graduate School of Management is a business book available to read on EtoBox.
What is Kellogg on Marketing about?
<b>The business classic, fully revised and updated for today's marketers</b> <p>The second edition of <i>Kellogg on Marketing</i> provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.</p> <ul> <li>Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding</li> <li>Wi
Who reads Kellogg on Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Alice M Tybout; Bobby J Calder; J.L. Kellogg Graduate School of Management
- Publisher
- John Wiley & Sons, Incorporated
- Published
- 2010
- Language
- EN
- ISBN
- 9780470877388
- Category
- business
- Subjects
- Marketing, Management, Business
- Rating
- 4.03 / 5 (32 ratings)
- Updated
- 2026-03-13
Other editions & translations
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