About this document
Cooperative Marketing Efficiency in India by prasadkendre19 is a document available to read on EtoBox.
The document discusses the efficiency of rural cooperative marketing management in India, focusing on case studies of two banana marketing societies in Maharashtra: the successful Nahvi Co-operative Fruit Sale Society (NCFSS) and the failing Khanapur Group Fruit Sale Co-operative Society (KGFSS). It highlights the challenges faced by cooperative marketing in the context of globalization and the need for effective leadership and management training. The study evaluates the performance of these societies base
- Author
- prasadkendre19
- Language
- EN