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Marketing Research Assignment 02 by Fariya Piasha is a document available to read on EtoBox.
Students were asked to develop and administer three different attitude scales (paired comparison, rank order, constant sum) measuring attitudes toward five popular toothpaste brands to five students each. Students were to note the administration time for each scale and report on which scale was easiest, fastest, and which brand was most preferred based on their pilot study. The assignment was to be completed independently and submitted by July 16th in handwritten form.
- Author
- Fariya Piasha
- Language
- EN