About this document
Marketing and Business Taxation Syllabus by jeganrajraj is a document available to read on EtoBox.
The document outlines the core subject of Marketing across 5 units: [1] Introduction to key marketing concepts; [2] Market segmentation; [3] The marketing mix including product, price, place, and promotion; [4] Distribution channels and recent marketing trends; [5] E-marketing, consumerism, market research, management information systems, and regulations. It also provides 5 references for further reading on marketing principles and management.
- Author
- jeganrajraj
- Language
- EN