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4Ps Marketing Mix in Mountain Tourism by bluecat2972k2 is a document available to read on EtoBox.
What is 4Ps Marketing Mix in Mountain Tourism about?
This study investigates the impact of the 4Ps marketing mix (Price, Product, Process, Promotion) on tourism development in the mountain areas of Gilgit-Baltistan, Pakistan. Findings indicate that price and promotion have an insignificant relationship with tourism development, as tourists prioritize experiences over costs and rely more on social media for information rather than traditional advertisements. The research provides insights for policymakers and tourism managers to enhance marketing strategies fo
- Author
- bluecat2972k2
- Language
- EN