Can I read Traction : How Any Startup Can Achieve Explosive Customer Growth on EtoBox?

Traction : How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares is a business book available to read on EtoBox.

What is Traction : How Any Startup Can Achieve Explosive Customer Growth about?

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh

Who reads Traction : How Any Startup Can Achieve Explosive Customer Growth?

Author

Gabriel Weinberg and Justin Mares

Publisher

New York, New York: Portfolio/Penguin

Published

2015

Language

EN

ISBN

9781591848363

Category

business

Subjects

Marketing, Management, Fiction

Rating

4.17 / 5 (86 ratings)

Updated

2026-03-14