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Chapter I Sample by kazutamadpalagi0 is a document available to read on EtoBox.

DuPont Analysis In 1912, Donaldson Brown, an explosives salesman working for DuPont, submittet an internal report presenting return-on-investment in a new and innovative way. For the first time, ROI was decomposing it into three factors that affected it: profitability efficiency, and leverage. This was adopted by DuPont and was quickly copied by companigs throughout the world. The basic DuPont equation decomposes return on equity² into three distinct factors: profitability as measured by the net

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