About this document

Unlocking Customer Insights for Success by Debashish Gorai is a document available to read on EtoBox.

Insights often emerge from looking at problems differently and using diverse research methods, not just traditional customer relationship management that analyzes customer responses. True insights are rarely obvious and usually come from an unexpected perspective that provides a fresh understanding of customers. Insights are also often rooted in observed anomalies not explained by conventional research.

Author

Debashish Gorai

Language

EN