About this document
Netbook Purchase Decisions: Impact of Attributes & Pricing by Murdiyanto is a document available to read on EtoBox.
1. The document discusses a study on the effects of product attributes and pricing policies on netbook purchase decisions among students at Universitas Widyatama in Bandung, Indonesia. 2. The study found that product attributes and pricing policies both significantly influence purchase decisions, with product attributes having a greater effect. 3. Key factors of product attributes that influence purchases include quality, characteristics, design, and benefits, while competitive pricing, rebates, and payme
- Author
- Murdiyanto
- Language
- EN