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What is Key Concepts of Analytical Marketing about?

This document defines key concepts in analytical marketing including: 1) Marketing is promoting exchange through identifying and satisfying customer needs. 2) SWOT analyzes internal strengths/weaknesses and external opportunities/threats. 3) Analytical marketing converts information into knowledge to understand consumer, company, and competitor behavior to increase sales. 4) Holistic marketing integrates value exploration, creation, and delivery through customer, competitor, and collaborator relation

Author

Karla Torres

Language

EN