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Impact of Usability on Halodoc Repurchase by International Journal of Innovative Science and Research Technology is a document available to read on EtoBox.
This research investigates the impact of perceived usefulness and perceived ease of use on repurchase intentions through the lens of customer satisfaction as a mediating variable within the realm of the Halodoc Health Application. Employing Partial Least Square Structural Equation Modeling (PLS-SEM) on a cohort of 392 users of Halodoc, the findings reveal that perceived ease of use significantly enhances both customer satisfaction and the intention to repurchase.
- Author
- International Journal of Innovative Science and Research Technology
- Language
- EN