About this document
Consumer Warranties as Reliability Signals by Rachman Rani is a document available to read on EtoBox.
This document summarizes an investigation into how consumer product warranties may signal product reliability. It discusses three existing theories on the purpose of warranties and focuses on testing the "Market Signal Theory" which posits that warranty terms signal reliability to consumers. Specifically, it aims to extend previous research by examining both pre- and post-Magnuson-Moss Act warranties and their relationship to reliability. The investigation uses brand-specific reliability data and analyzes h
- Author
- Rachman Rani
- Language
- EN