About this document
Fair Trade Coffee: Price Sensitivity Study by SAI MAHIMA is a document available to read on EtoBox.
This study investigates the purchasing behavior of consumers regarding fair trade coffee in a real market setting, contrasting it with non-fair trade options. The findings reveal that fair trade coffee purchasers are less sensitive to price changes, indicating that market premiums for fair trade products are genuine rather than hypothetical. The research highlights the significance of revealed preferences in understanding ethical consumerism, particularly in the context of fair trade coffee sales.
- Author
- SAI MAHIMA
- Language
- EN