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What is Positioning Strategy for UKZN Postgraduates about?

This document is a dissertation submitted by Chido Christina Mlambo for the degree of Master of Commerce at the University of KwaZulu-Natal. The dissertation aims to develop a positioning strategy for UKZN to attract more international postgraduate students. It includes a background of the study, research objectives and questions. The theoretical framework outlines the key steps in developing a positioning strategy, including market analysis, internal analysis, competitor analysis, selecting differences, an

Author

pertu

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EN