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What is Trends in Vietnam about?

The tea market in Vietnam is experiencing positive growth, with a 7% increase in retail value and volume in 2021, driven by health and wellness trends. Green tea remains the most popular variant, while bubble tea is gaining traction among consumers. The forecast predicts continued growth, particularly in the premium segment, as both local and global players focus on enhancing product quality and brand image.

Author

chirikatori1507

Language

EN