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What is The Sweet Side of Holistic Health & Wellness: What Consumers Want Today about?

The document discusses current consumer trends in holistic health and wellness, emphasizing the importance of sugar reduction and functional benefits in food products. It highlights five global macro trends influencing consumer preferences, including technology-enabled lifestyles and conscious consumption. Additionally, it outlines the ADM approach to sugar reduction, focusing on consumer expectations for clean labels, proactive nutrition, and permissible indulgence.

Author

igor

Language

EN