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Industrial marketing, or business-to-business marketing, involves the sale of products and services from one organization to another for purposes other than personal consumption. Key characteristics include derived demand, inelastic demand, and knowledgeable buyers, with purchasing behavior influenced by environmental, organizational, interpersonal, and individual factors. The industrial market is categorized into producer, reseller, government, and institutional markets, each with distinct buying processes

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koketsothabethe89

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EN