About this document
He Chuansheng, Xiao Yunnan. - Brand Name Translation in China by Imane Behloul is a document available to read on EtoBox.
The article discusses the significance of brand name translation in China within the context of globalization, emphasizing that a well-translated brand name can enhance marketability while a poorly translated one can harm business. It outlines various approaches to translating Chinese brand names into English, including Pinyin, literal translation, transliteration, and coining, and highlights the cultural and linguistic challenges involved. The authors stress the importance of understanding cultural connota
- Author
- Imane Behloul
- Language
- EN