About this document
Customer-Centricity for Competitive Edge by Fabio Herrera Rodriguez is a document available to read on EtoBox.
The document discusses the importance of a customer-back business model (CBM) for achieving competitive advantage through digital transformation. It outlines how companies can leverage digital technologies to create a customer-centric approach that enhances business processes and improves overall performance. The article emphasizes the need for ambitious aspirations, cross-functional initiatives, and a focus on integrating customer insights to drive profitable growth and resilience.
- Author
- Fabio Herrera Rodriguez
- Language
- EN