About this document
Tourism Management: An Introduction: © Clare Inkson & Lynn Minnaert by Zainab Ali is a document available to read on EtoBox.
The document discusses marketing concepts related to tourism management. It defines marketing and describes the marketing mix, product levels, branding, and segmentation criteria used in tourism such as geographic, demographic, psychographic, and behavioral. It also covers pricing complexity in tourism and characteristics of services like intangibility, heterogeneity, perishability, and inseparability.
- Author
- Zainab Ali
- Language
- EN