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What is Expanding BigBasket about?
BigBasket aims to enhance its distribution network for fruits and vegetables across major Indian cities by establishing collection centers and directly procuring from farmers. To attract farmers, the company plans to implement spot payments, cover transportation costs, and maintain its own logistics. Additionally, they seek to expand their operations by training farmers on grading and packaging, and by including hotel messes and canteens in their customer base.
- Author
- Harshita
- Language
- EN