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What is Understanding International Business about?
International business involves commercial transactions that cross national borders, including trade, investments, and logistics between private companies and governments. Companies decide to expand internationally to increase profits, access new markets and resources, and gain competitive advantages. There are several forms of international business, including exporting, licensing, franchising, contract manufacturing, and management contracts, that allow companies to operate globally.
- Author
- Viraja Guru
- Language
- EN