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Market Segmentation Guide 2017 by ScribdTranslations is a document available to read on EtoBox.

What is Market Segmentation Guide 2017 about?

This document presents an introduction to the concept of market segmentation. It explains that segmentation involves dividing the potential market into homogeneous subgroups of consumers with similar needs and characteristics. It then describes the segmentation process in 6 steps, which include market observation, determination of relevant variables, and SWOT analysis of each segment. Finally, it introduces key concepts such as segmentation criteria, perceptual map, segmentation techniques, and market segme

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ScribdTranslations

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EN