Can I read Authenticity : What Consumers Really Want on EtoBox?

Authenticity : What Consumers Really Want by James H. Gilmore, B. Joseph Pine II;B. Joseph Pine II is a philosophy book available to read on EtoBox.

What is Authenticity : What Consumers Really Want about?

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality,

Who reads Authenticity : What Consumers Really Want?

Author

James H. Gilmore, B. Joseph Pine II;B. Joseph Pine II

Publisher

Harvard Business Review Press;Harvard Business School

Published

2007

Language

EN

ISBN

9781633690578

Category

philosophy

Subjects

Management, Marketing, Fiction

Rating

3.61 / 5 (165 ratings)

Updated

2026-03-14