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Qualitative Methods for Marketplace Research by Sayre, Shay is a book available to read on EtoBox.
What is Qualitative Methods for Marketplace Research about?
xv, 255 pages : 24 cm, The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies, Includes bibliographical references (pages 241-247) and index, Approaching Qualitative Methods -- Getting Ready to Research -- Choosing A Research Model -- Data Collection: Techniques and Tools -- Text Analysis and Reporting
- Author
- Sayre, Shay
- Publisher
- Thousand Oaks, Calif. : Sage
- Published
- 2001
- Language
- EN
- ISBN
- 9781412985543
- Subjects
- Business, Marketing, Finance
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