Can I read Make Ours Marvel: Media Convergence and a Comics Universe (World Comics and Graphic Nonfiction Series) on EtoBox?

Make Ours Marvel: Media Convergence and a Comics Universe (World Comics and Graphic Nonfiction Series) by Matt Yockey is a book available to read on EtoBox.

What is Make Ours Marvel: Media Convergence and a Comics Universe (World Comics and Graphic Nonfiction Series) about?

The creation of the Fantastic Four effectively launched the Marvel Comics brand in 1961. Within ten years, the introduction (or reintroduction) of characters such as Spider-Man, the Hulk, Iron Man, Captain America, and the X-Men catapulted Marvel past its primary rival, DC Comics, for domination of the comic book market. Since the 2000s, the company's iconic characters have leaped from page to screens with the creation of the Marvel Cinematic Universe, which includes everything from live-action film franchises of Iron Man and the Avengers to television and streaming media, including the critically acclaimed Netflix series Daredevil and Jessica Jones . Marvel, now owned by Disney, has clearly found the key to transmedia success. Make Ours Marvel traces the rise of the Marvel brand and its transformation into a transmedia empire over the past fifty years. A dozen original essays range across topics such as how Marvel expanded the notion of an all-star team book with The Avengers , which provided a roadmap for the later films, to the company's attempts to create lasting female characters and readerships, to its regular endeavors to reinvigorate its brand while still maintaining t

Author

Matt Yockey

Publisher

University of Texas Press

Published

2017

Language

EN

ISBN

9781477312506

Subjects

Literary Criticism, History, Crafts & Hobbies