About this document
Big Data by yadhajitroy28 is a document available to read on EtoBox.
Big Data refers to large, complex datasets that require advanced technologies for processing and analysis. Key characteristics include Volume (massive data size), Velocity (speed of data generation), and Variety (different data types). It is utilized in marketing for customer segmentation, personalized marketing, and predictive analysis, with examples from companies like Amazon and Netflix.
- Author
- yadhajitroy28
- Language
- EN