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Report Phimat by marcbrownsinkwawoh is a document available to read on EtoBox.
What is Report Phimat about?
This internship report examines the effects of social marketing on the operational performance and member mobilization of Njottin Noni Credit Union in Cameroon. The study found that social marketing significantly enhances member awareness and engagement, but the credit union faces challenges such as limited digital marketing and low financial literacy. Recommendations include investing in digital platforms and implementing financial literacy programs to improve visibility and member retention.
- Author
- marcbrownsinkwawoh
- Language
- EN