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This paper empirically investigates the influence of functional clues as a strategy of customer experience management on context of higher education in Nigeria. The basic purpose of examine if the application of marketing strategies can be applied by higher institutions in order to satisfy their student and turn them to advocate of their brands/service. To achieve this objective, a total of 215 copies of the question engineering student of a private university adjudged to be the best in stage sa

Author

IAEME PUBLICATION

Language

EN