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Global Marketing Principles Overview by onzy12 is a document available to read on EtoBox.

What is Global Marketing Principles Overview about?

This document provides an overview of global marketing concepts including the evolution of marketing, the three principles of marketing (customer value, competitive advantage, focus), global marketing strategies and practices, management orientations in global markets, and driving and restraining forces affecting global marketing. It summarizes key learning objectives for a global marketing course.

Author

onzy12

Language

EN