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Can I read Marketing Decisions Under Uncertainty on EtoBox?
Marketing Decisions Under Uncertainty by Dung Nguyen (auth.) is a business book available to read on EtoBox.
What is Marketing Decisions Under Uncertainty about?
Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate
Who reads Marketing Decisions Under Uncertainty?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Dung Nguyen (auth.)
- Publisher
- Springer Science+Business Media, LLC
- Published
- 1997
- Language
- EN
- ISBN
- 9780792399643
- Category
- business
- Subjects
- Business, Marketing, Science
- Updated
- 2026-03-25
Other editions & translations
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Browse all works by Dung Nguyen (auth.)
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