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What is Globalized Marketing: Cultural Analysis about?

This document provides information about cultural analysis for globalized marketing. It defines culture and discusses various cultural classifications like high culture, traditional culture, popular culture, and corporate culture. It also explains the iceberg theory of culture, noting there are visible and invisible cultural characteristics. Several cultural dimension models are outlined, including the work of Edward Hall on proxemics and chronemics, Richard Lewis

Author

Ximo Nette

Language

EN