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What is PepsiCo Brand Health Perception Study about?
The proposed research aims to measure consumer perception of PepsiCo brands as "healthy" in North America. A survey of 1,000 randomly selected US consumers will be conducted online to analyze brand awareness and perception. Focus groups will also provide qualitative feedback. The research will identify strategic recommendations for PepsiCo based on findings regarding consumer demand for healthy drinks and perception of PepsiCo
- Author
- Pagla Howa
- Language
- EN