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What is One-Page Strategic Planning Guide about?

The document outlines a four-phase, nine-step strategic planning process for public relations. The first phase, formative research, involves analyzing the situation, organization, and key publics. The second phase, strategy, focuses on establishing goals and objectives and formulating action plans. The third phase, tactics, involves selecting communication tactics. The final phase, evaluative research, evaluates the effectiveness of the strategic plan. The planning process is presented as deliberate, flexib

Author

Juwa

Language

EN