About this document
Adamus-Matuszyńska, A., & Dzik, P. (2023) - The Place As A Brand. Theory and Practise of The Place Branding. Economics and Culture, 20 (1), 17 - 29 by trangdt109 is a document available to read on EtoBox.
The document evaluates the status of place branding as a scientific discipline, highlighting the inadequacy of existing models in both theoretical and practical applications. It employs the Flexible Pattern Matching method to analyze various place brand models found in literature, concluding that many are overly complex and lack empirical support. The research identifies a gap in practical analysis and suggests that the fundamental concept of
- Author
- trangdt109
- Language
- EN