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Viral Marketing Trends and ROI Analysis by NJEL KEZIAH FLORES is a document available to read on EtoBox.

What is Viral Marketing Trends and ROI Analysis about?

This article examines examples of word-of-mouth and viral marketing campaigns to determine their ability to generate return on investment. The author finds that while these types of campaigns can be very effective in raising brand awareness, precisely measuring their ROI is difficult. The article explores factors that contribute to successful viral campaigns, such as appealing content and identifying influential consumers. It concludes that viral marketing should be used strategically rather than as a prima

Author

NJEL KEZIAH FLORES

Language

EN