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What is Factors Influencing Promotion Mix Choices about?

The document discusses the promotion mix, which refers to the combination of promotional tools used by businesses to create demand for goods and services. It identifies the main promotional tools as advertising, personal selling, sales promotion, public relations, and direct marketing. It then examines several factors that influence which tools are selected for the promotion mix, such as the type of product, how the product is used, its complexity, purchase frequency, the marketing budget, target market cha

Author

Manas Mohapatra

Language

EN