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Semiotika Pemasaran dan Brand Value Haji by Anton Kusuma is a document available to read on EtoBox.

This document summarizes a research study on the semiotics of marketing through signs in the form of news layouts and advertisements for Hajj pilgrimages in two Indonesian newspapers: Pos Kota and Rakyat Merdeka. The study aims to understand how each newspaper constructs brand value reflected in signs like related news and advertising placements. The introduction provides background on increased competition in print media leading newspapers to rely more on advertising revenue. It also describes how the two

Author

Anton Kusuma

Language

EN