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What is Business Research Methods Syllabus about?

This document provides an overview of the MBA course "Business Research Methods". The course aims to teach students how to conceive and execute business research through providing essential inputs on research methodology over 22 sessions. It covers topics such as research processes, research design, scales and measurements, survey research, data analysis, multivariate analysis techniques like regression and factor analysis, and report writing. Reference books and a detailed syllabus are also included.

Author

jakarti

Language

EN