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Humorous Advertising by Shashank Tripathi is a document available to read on EtoBox.

What is Humorous Advertising about?

1) Humour is a commonly used appeal in television advertising, with approximately 30-42% of ads employing humour. 2) Humour is most often used for advertisements of low-involvement products which do not invoke strong feelings. 3) The research aims to examine the effect of humorous advertisements on consumers and across different media for select product categories. It will assess the combined effect of consumers and media and compare effects between product categories.

Author

Shashank Tripathi

Language

EN