About this document
Understanding Consumer Marketing by Aishwarya is a document available to read on EtoBox.
This document discusses key concepts in marketing and consumer behavior. It defines marketing as communicating the value of a product to customers for the purpose of sale. Consumer behavior is defined as how individuals select, buy, use, and dispose of goods and services to satisfy needs. The consumer decision process involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Marketing concepts include the production, product, selling, marketing, an
- Author
- Aishwarya
- Language
- EN