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Marketing Mix Impact on Car Purchases in Egypt by ayman saber is a document available to read on EtoBox.

What is Marketing Mix Impact on Car Purchases in Egypt about?

This document discusses the impact of marketing mix on purchase decisions in the Egyptian smart automobile industry. It reviews literature on the relationships between marketing mix, brand loyalty, and purchase decisions. The purpose is to investigate how marketing mix influences purchase decisions directly and indirectly through brand loyalty. A questionnaire survey was conducted in Egypt to understand these relationships and how marketing mix elements like product, price, promotion and distribution impact

Author

ayman saber

Language

EN