Can I read Consumer Behavior Factors in Smartphones on EtoBox?
Consumer Behavior Factors in Smartphones by Edwin Lakra is a document available to read on EtoBox.
What is Consumer Behavior Factors in Smartphones about?
The document is a thesis that examines factors influencing the consumer behavior of smartphone users. It was written by Edwin Lakra for a Bachelor of Business Administration degree. The study aims to understand if smartphone users purchase phones out of need or want, reasons for buying expensive phones, and how social and personal factors influence purchase decisions. Focus group interviews were conducted with 12 smartphone users aged 20-30 in Helsinki to gather empirical data. The limitations are that only
- Author
- Edwin Lakra
- Language
- EN